Mandelbrot was frustrated by the inability of Euclidean geometry to measure natural forms like clouds, mountains and trees. Yet the latin root of "geo-metry" means "measurement of the earth".

"Clouds are not spheres, mountains are not cones, coastlines are not circles, nor does the lighting travel in a straight line."

"Fractal geometry is not just a chapter of mathematics, but one that helps every man the see the same world differently. "

Benoit Mandelbrot